It’s happening every week now where independent number crunchers and government departments are repeatedly coming out with disappointing and demoralising economic figures for jobs, investment and growth.
However, one area of the business economy that is nowhere remotely near going backwards, is information. Be it mandatory storage space for compliance purposes, the proliferation of video-based content and collaboration, user-generated content going across the enterprise network caused by social media, deluges in reporting data etc. etc. – information is just exploding in size.
This is the dilemma of “Information Inflation”: at no point in the foreseeable future will the adoption of information witness recession. Yet, every other IT budgetary consideration faces austerity measures that would make the current Eurozone debt crisis look like a gambling addict’s night out in Vegas. Costs are pressured, headcount is frozen, space is restricted, IT needs to cut its cloth, but information is just the opposite.
So if money is tight at the same time as information is shifting like the proverbial hotcakes, how can resellers ensure they get in on the act? The answer isn’t greater scale of the same old solutions – who’d create budget for that? No, it’s about consolidating hardware,
automating processes and accelerating applications. Be innovative, people! Gartner – who advocate this approach – even came out last month suggesting IT departments should just ‘get rid of stuff’.
And what of mobilisation of users and the protection requirements of data? Don’t get me
started (that’s a another blog topic)! It’s all adding to the melting pot and creating challenges to enterprises that want to compete effectively, let alone keep their heads above
water. You can be part of the solution – don’t be a part of the problem!