The smell of new paint is ebbing away in parts of Exclusive Networks UK as the successful transition away from the VADition brand from January 1st (following acquisition in June 2011) has now been put fully into effect. Seeing our whole UK operation come together so efficiently and productively has been great to witness, and this is borne out in the numbers we have posted in the second half of this last year, and by the positive feedback we’ve had from vendor and reseller partners alike. While on one level it’s a simple case of ‘business as usual’, credit where credit is due to everyone involved for well and truly embracing this change.
Though still based in the UK, my own personal perspective is now very much from Exclusive Networks Group. At the pan-European level, we have built a SuperVAD; a single-touch, multiple connections value-added distribution model that gives market acceleration across the continent to disruptive networking, storage, security and infrastructure technology vendors seeking to benefit and to profit from the Smarter Social Enterprise opportunity. Germany now completes the final piece in our jigsaw, following the acquisition of the highly respected TLK organisation just a few weeks ago. No-one else can claim to be succeeding with a vision to combine the reach, logistics and volumes of a broadliner with the no-compromise approach to value and services of a specialist VAD. No-one else seems to share that ambition, let alone have the capabilities to execute it.
What exactly defines a SuperVAD, and what does this mean for resellers in the UK? Stay tuned; this is something to definitely cover off in more depth in a future blog post…
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