Company Overview
VADition is a Value Adding Distributor introducing a new wave of technologies to our partners in the UK. These technologies, we describe as 'Intuitive Technologies', a range of Internet Inspired platforms and services designed around simplifying increasingly complex and overloaded Information Infrastructures. The products chosen mirror the self-service behaviour of an increasingly IP savvy society - business and consumer. The characteristics of our chosen vendor partners therefore must demonstrate a belief in new business models embraced within 'Web 2.0', and have designed their technology around 'Self Service' or simplification. As a Value Adding Distributor, VADition lends considerable support to our partners in the form of engineering resource and pre-sales support. As with any new technology, a tremendous amount of education and understanding is needed, and it is in this we have invested heavily. This enables our partners to quickly and efficiently get up to speed with these new products whilst not having to invest heavily, mitigating risk, whilst maximising the potential for reward.
Intuitive Technologies
Intuitive technologies describe a new wave of emerging technologies that have embraced the customer self-service attributes of the new Internet Society. Coupled with this is the IT departments continuing struggle to cope with a wide array of technologies, regulations, applications and the increasing volume of information that is growing exponentially daily. VADition's definition of an intuitive technology depends on the number of 'SELF' attributes these products demonstrate. Are they easier to install? Are they easier to support? Do they learn without human interference? Do they repair themselves transparently? Do they consolidate and unite multi functions? Do they simply a business process or transaction?
To aid our partners and their customers make their own judgement, VADition will rate each of our products with a Self Star rating. 5 stars being the ultimate accolade, 1 star demonstrating our minimum entry level criteria. We particularly judge against:-
- Self Installation
- Self Learning
- Self Diagnostics
- Self Healing
- Promotes 'Customer Self Service'
Value Adding Distribution
The founders of VADition have a proven track record in building successful distribution businesses that add value to our partners. We describe 'Value' simply as something that we have, and our partners don't. In the case of distribution it is advanced technical knowledge and sales know-how, supported by engineering and post sales support services that empower our partners to accelerate their go-to-market strategies on new and emerging technologies. This helps them mitigate against risk while unveiling them to the rewards of positioning and selling new technologies that would otherwise have taken them longer and cost more. This model also helps our customers build businesses around technologies and products that deliver more profit because they are often at new entrant, early adopter stage. Value added services include:-
- Engineering Services
- Pre Sales Engineering and Bid Preparation
- Proof of concept and field trials
- Shoulder to shoulder selling
- 'Virtual' direct touch sales team
- Marketing, Promotion and PR support
- Sales lead Generation
- Post sales support
- Technical back-up
- Help desk
The founders of VADition have an enviable track record in working with new market entrants. Our reputation with VARs, resellers, Systems Integrators, IT Services companies and Internet Service Providers, enable us to implement go to market strategies efficiently and effectively. And although most partnerships are with innovative new start-ups, we are also experienced in working with established vendors who may want particular focus on certain product or technology areas. Vendor partners benefit from: -
- An established Network of Reseller Partners
- Highly Skilled Engineering Capability
- Advanced Pre-Sales Engineering
- Automated Supply Chain IT infrastructure
- Point of Sale Reporting and Analysis
- Excellent Commercial and Accounting Practices
Security, Authenticity, Privacy
VADition founders have a tradition of introducing new and innovative solutions into the security space. Our portfolio of products and technologies in this case is no exception. Whilst fully embracing the attributes of a Web 2.0 business, we realise that security has effectively been turned on its head. Publish not protect, reveal not conceal and share not keep is the language of information intensive, internet automated businesses and as such, security, access control, and authenticity becomes even more critical, but seen from a completely different perspective. Today, businesses encourage users to enter their domain, share their experiences and even generate their own content. Even with this amount of openness, security and privacy must not be compromised. But with perimeter defences effectively 'extinct', the security infrastructures moving forward will focus on protecting from within. In addition, as digital transactions grow by 100 fold in the next few years and everything is hosted from within the cloud as a web service the following areas will be covered.
- Network Access Control
- Identity Management
- Information Authenticity - Digital Certainty
- Multi Function threat Management
- Application level security
- Compliance
- Automated Vulnerability Assessment and Repair
Search
VADition has a vision that future successful enterprises will be the ones that fully embraced the power of search. Those companies would have built 'Information Centric' IT infrastructures and would have recognised that the vast amount of data and information within these systems have value and should be considered a vast and competitive asset. Knowledge will be judged by how fast and intuitive it will be to explore this asset in the form of search and retrieval. To this end, VADition will introduce a range of products and services that help organisations extract the value from these information assets through the integration of storage architectures that are scaleable, resilient and have thoroughbred performance.
Store
Many analysts predict that the amount of data and information needed to be stored for historical trading reference, transaction detail and, most importantly, compliance to an ever stricter and more rigid regulatory environment, will grow exponentially over the next number of years. In fact, the average company or organisation will be storing 6 times more data in 2010 than they will in 2007 - a massive and frightening thought. Information creation, replication and duplication is growing so fast that in 2007, for the first time in history, data volumes and information will outgrow the amount of available storage. To address this issue of data management, VADition will introduce disruptive thinking in the realm of storage. And keeping true to our 'Intuitive' philosophy, this technology will demystify the 'black art' of storage management making it more scaleable, affordable and manageable, all the while maintaining the highest level of performance: -
- SANs
- NAS
- Compliance
- ILM - information life-cycle management
Serve
In the context of an information centric IT infrastructure, information retrieval and distribution combined with Application management and performance take on greater significance. And with the dynamic of new work practices where collaboration becomes second nature, and remote and mobile working a given, VADition anticipates the always connected enterprise and worker - no matter where they are. This means technologies and services that deliver or give access to the information mountain no matter the device, no matter the location. In this respect VADition will introduce technologies that make navigation, retrieval and distribution easy and efficient and will include: -
- Content Aware Routers
- Application Aware Appliances
- Hi Speed WIFI
- VoIP ready infrastructures
- Application Acceleration and QOS
- Switching and Routing
- Mobile Services
Pathfinder
VADition can help fledgling outfits gain accelerated market entry through its go to market pathfinder consultancy service. This is particularly relevant for start-up companies looking to get cost effective market entry into the UK enterprise market. Each assignment is different, however most want to get proof of concept and early customer endorsement followed by route and channel to market. VADition's principle consultants have an enviable track record in helping technology start-ups gain early market adoption and momentum. Services include
- Sales & Marketing Strategies
- Sales Lead Generation
- Direct Touch Sales
- Proof of Concept
- Beta Sales sites
- Channel Development and Recruitment
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